You’ve got your online store set up. Your website looks great, your products are ready, and you’ve been running ads on Google and Facebook. Would you like an extra push without paying for it?
If so, then you need to look into SEO for your website, if you haven’t done so already.
While some believe that SEO will require coding knowledge, we are here to tell you that it’s quite a straightforward process. All it takes is good old consistency and effort.
Before you get started, however, we’ve put together a list of the NINE most commonly asked questions about SEO. Take a quick look at the answers below!
1. What is SEO?
SEO is short for “search engine optimization”. And in some ways, it’s like free advertising on Google. It is the process of getting your brand, product, or service to show up at the top of Google searches for free.
2. How does SEO work?
A successful SEO strategy has these three components: (a) keyword research, (b) on-page SEO, (c) off-page SEO. Depending on how competitive your industry is, putting in the effort to really master these three areas will lead to significant improvements to your website’s Google rankings.
3. What is on-page SEO?
On-page SEO is essentially creating a keyword-heavy website that is easy to navigate for your customers and easy to understand for Google.
4. What is off-page SEO?
Off-page SEO refers to cultivating inbound links leading back to your website from other well-known websites, having a significant social media presence on various platforms as well as positive reviews, and, whenever possible, an online buzz about your brand, product, or service.
5. What are SEO keywords?
SEO keywords are high-volume, high-value words your customers use in online searches to inform their purchase decisions. The best keywords are those that also match your value proposition. These words often drive the most traffic to your website.
6. How do you find the right SEO keywords?
Ask yourself these questions: (1) Which words do your customers use when searching for products like yours? (2) Which words used by your customers match products or services offered by your company? (3) Which words are closest to a decision to buy your product? Which words are farther away? Words that can answer all of these questions will give you a pretty good place to start for your keywords.
7. What are core keywords?
Core keywords are also called anchor, starter, or seed keywords. These are often the most general words used to describe a product or service. For example, core keywords used by someone looking to remodel their home could include “home reno”, “interior deco”, “interior design”.
8. What are helper words in SEO?
Helper words are terms that are added onto core keywords to narrow down a search. For example, people often add “free”, “online”, “local”, “quote” or “consultation” to whatever it is that they are interested in when they are searching for service providers online.
9. Which SEO keyword tools should I use?
Aside from Google Ads Keyword Planner, which should be enough for any basic keyword needs, you can also checkout AHref, MOZ, and TwinWord. MOZ ( https://moz/com/) is the leading SEO tool with a very capable keyword tool; it starts at $99/month last time we checked. AHrefs (https://ahrefs.com/) is also top-notch for keyword discovery and analysis, with subscriptions starting at $99/month. TwinWord Ideas is another alternative tool that provides keyword discovery, volume, and value through free and paid versions.
Hopefully, you found that helpful. If you want to know more about what to do AFTER you’ve completed your keyword research, then FOLLOW SHOPLAZZA for more SEO tips to come!