When it comes to eCommerce, many starting eCommerce companies find one thing difficult – getting traffic! It usually takes a lot of free time and effort to see their websites get their online stores to the top searches.
Fortunately, there’s a way for you to bypass this struggle, and that’s with Google Ads. With just a small price, you could start getting traffic to your Shoplazza store much more manageable!
So in this blog post, we’ll talk about how can Google Ads help you advance your business goals and the best practices to get the most value from your spent dollars. So if that sounds interesting, then keep on reading!
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Does Google Ads Work for Your Business?
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When it comes to advertising, many people shy away from it as they find it too expensive to start or for the lack of skills. Some people might also argue that they won’t have their target audience there.
Well, while these are valid concerns, they shouldn’t become your excuses for not getting into Google Ads. That’s because Google Ads works for your business, even if you’re starting out.
There are a couple of reasons for that.
First, with Google Ads, you can reach an impressive reach. According to Digital Marketer, Google gets 6 billion searches a day, which isn’t a typo! That means, with ads, you could reach thousands of your ideal clients.
But that’s not all! Google Ads are also highly effective. According to WebFX, the people who click on your ads are 50% more likely to buy from you.
So as you can see, there’s no doubt that Google ads will work for your business.
How Can Google Ads Help You Achieve Your Business Objectives?
Now you might understand that Google Ads might work for your business, but you might still be thinking that Google Ads might sound more of an expense than a shortcut to achieving your business objectives.
If that’s what you think, then I’ve got a couple of reasons why you might want to change your mind:
- Google Ads are Measurable - When it comes to digital advertising, you’re not left in the dark thinking if the ad campaign is profitable or not. Everything is tracked, making it easy to make changes for a better campaign next time.
- Google Ads Boost Your Brand Awareness - With banner and YouTube ads, it’s effortless to get people to know about your brand’s existence. With just a tiny budget, you can appear in many blogs and get people interested in your offering.
- Google Ads Give Your Results Quicker Than SEO - When it comes to search rankings, it’s challenging to get to the first page, let alone the top spot. However, if you’re willing to pay, you’re almost guaranteed your website will appear on the first page with no effort.
- Your Competitors Are Using Google Ads - With the precise targeting and other benefits, it’s no wonder that your competitors are using this ad platform. So instead of letting them have this unfair advantage, learn to use it and stay competitive.
- PPC Ads Are Cost-Effective - PPC ads (also known as pay-per-click) are extremely cost-efficient! Instead of paying per impression, you’re paying for a click to your website. That means you’ll only pay once the viewer has taken action.
- Ability to Get More Sales - Google Ads aren’t only great for brand awareness. Instead, they could also be used to impact sales. And if you know what you’re doing, it isn’t uncommon to see your ads quadruple the amount you spent on them.
How Can Google Ads Help You Advance Your Business Goals: Tips & Best Practices
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Now that you fully understand the power of Google Ads, it’s time to take action. However, going blind in it won’t be the wisest decision. That could lead you to lose a lot of profits both short-term and long-term.
So instead of that, you should first learn the platform and the best practices; you’ll start seeing results much sooner. So for this, we’ve listed out the top five best tips for Google ads:
#1 - It All Starts With The Primary Objective
Before running any ads, you need to understand why you’re running them in the first place. Think about it like a road trip. If you don’t have your destination set, you’ll never get anywhere. Instead, you’ll be wandering around.
However, when picking one, you should be smart about it! While all of us want to get more orders to our Shoplazza stores, it might not be the smartest objective to start with.
For example, the best thing to do for new brands is to increase our brand awareness. That’s because most people won’t buy anything from a business they don’t know of. Then once we’ve shown our ads to them for some time, we can start promoting our sales ads to them.
#2 - Have a Monthly Ad Budget
When it comes to advertising on Google, you must make sure you’ve got some cash to run them every day. That’s because of one reason - data! The more you advertise, the better data you’ll get.
That will help you see what is working on your ad and what is not. Then with changes, you can start writing better copy and seeing results quicker.
But how much should you allocate?
Well, that depends on the size of your business and how much you have to spend. For example, big companies could spend thousands every day, but according to WebFX, an average small to mid-size business spends about 9000 to 10000 dollars per month.
However, when you’re just starting out, having at least $500 dollars each month should be enough.
#3 - Choose Your Keywords Wisely
Keywords are the key to a good Google ad campaign. They are the deciding factor if your ad will perform well or not. But what are keywords exactly?
To put it simply, keywords are the words used to search for information on Google. So if someone wants to learn to play the guitar, they might write on the search bar:
“how to learn guitar” or “easy way to learn guitar”
However, when picking your keywords, you shouldn’t just add the first keyword that comes to your mind. That isn’t good for a couple of reasons:
- Too competitive - Most keywords you come up with tend to be the most competitive. That’s because many advertisers are targeting it, driving up your ad costs.
- Too Generic - If your keywords are something simple like “guitar course,” then you probably won’t get any sales. That’s because they are too generic and might not target the audience you need. So a better one could be “acoustic guitar strumming techniques.”
So before you use them, make sure that the keywords align with the target audience and aren’t too competitive by checking it on Google Keyword Planner.
#4 - Create Landing Pages That Match Your Business Goals
It’s not enough to create the best ad copies and pick the best keywords. Additionally, you should also make sure that once you get the click, the visitor will do what you want them to do.
So, for example, if you’re having a sale, you probably won’t want to direct them to your home page. Instead, you’d like to lead them to a specific product page or a product category. That way, you’ll reduce the friction of buying.
And if you’re looking for more exposure, you might want to direct your visitors to a giveaway page where they can spread your message even further.
#5 - Understand Which Campaign Types Work Best
And lastly, before launching your first Google Ad campaign, you must know which campaign type works best for your primary objective. For example, a search ad might not work well for a brand awareness campaign but might work fantastic for a blog post promotion or sales.
So to help you out, we’ve explained all the ad campaign types and what objectives work the best:
- Search Ads - These ads will appear on the top of every search result. These are best for advertising your products and services or your blog posts.
- Display Ads - These are the picture ads you might see on a Youtube video or on a blog. These ads are best used for brand awareness and remarketing purposes.
- Shopping Ads - Shopping ads are advertisements that act like product pages but inside Google. These are best to use for warm traffic to convert them into buyers.
So as you can see, Google Ads is a fantastic tool to help you reach your business objectives. Thanks to the massive audience and many campaign types, almost any business can benefit from it. And if you’re a Shoplazza store owner, it’s never been easier to get started.
That’s because we’ve integrated with Google, which allows sellers like you to manage everything on Shoplazza’s Dashboard. That gives you the ability to create, manage, and track your ad campaigns more effectively and efficiently.
And if you’d like to benefit from this, you can register for a 7-day free trial and launch your online store with Shoplazza.