As a business owner looking to blow up your business on TikTok, you'll definitely want to consider every factor that could give your business more visibility. From creating good content to using trending sounds and hashtags and making creative videos, all these steps are for one sole purpose: to get your content on as many 'For You' pages as possible. However, achieving that goal would be more challenging if you do not know the best times to post on TikTok.
Like any other platform, TikTok has its own prime times when people are more active on the platform and tend to view more content. So, tapping into these timeframes might be what you need to give your business that big viral post. But are these times really that important? Do they apply to all kinds of content? This article will answer these questions and give tips on how you can maximize these time frames to your advantage. If you're a business owner that has been pondering the question "what is the best time to post on TikTok," then this is a must-read.
Table of Content
Why does the Best Time to Post on TikTok Matter?
Unlike other TikTok content creators, you are not just looking to make people laugh. You are a business owner! Yes, you want to entertain your audience. Still, you also want to convert as many of them as possible into customers. To do this, you need to understand every factor that can get your posts more interaction. This is precisely why a factor like finding the best time to post on TikTok matters.
However, just in case you’re not convinced about why you should even take posting on TikTok seriously, here are a few reasons why:
1. TikTok gives you a greater chance of going viral
With most social media platforms, almost every business uses ads to get more visibility. On apps like Facebook, Snapchat, Twitter, or Instagram, it is unlikely to scroll for 3 minutes without coming across an ad. However, on TikTok, you actually have the chance to go viral without spending a single dime on engagement.
2. The organic reach of TikTok is exceptionally high
Take a wild guess at the percentage organic reach of TikTok. 30%? 50%? 70%? If you chose any of these options, you'd be wrong. According to studies, the organic reach on TikTok averages around 118% for brands. For comparison, Instagram averages around 9% while Facebook is approximately 2 - 5%. Now, that shows how much potential this app hooks you up with. And the best part is you don't even have to pay a dime.
3. TikTok users spend so much time on the app
This explains the high engagement rate TikTok content gets. The more time the users spend on the app, the more likely they see your content. Studies show that the average TikTok user spends close to an hour daily, that’s double what the average Instagram user spends scrolling through reels and posts. Also, 90% of TikTok users use the app multiple times daily. That number is hundreds of millions of people around the world.
This means many users' chances of getting on your business's 'For You' page are relatively high. Now, you have to know what times many of these users are active to know the best time to post on TikTok. See the importance now?
4. Helps you Experiment
Finally, knowing the best times to post on TikTok helps you determine what really works for you. You could try putting different time slots with other content and see which gets the most engagement. Also, you could try to fit in various types of content with different kinds of time frames. For example, suppose you sell sleep aid headphones to an audience with a majority from a particular location. In that case, your content should be directed toward the times your audience will be gearing to sleep. This seems just perfect for them at the time and can convince them to buy.
In fact, they might just click on your store link on your TikTok page to make an order. Before you know it, you’re making racks just from posting at the right time. By trying out these various options, you know what works and what doesn’t?
Now that you see why you find out the best time to post on TikTok, let's get into the article's subject. When exactly is the best time to post on TikTok?
What is the Best Time to Post on TikTok?
To start with, you should know that there is no one best time to post on TikTok. That is more of a good thing for all content creators. Imagine if there was only one time when everyone had to post. That would be messy, to say the least. After extensive research using various studies, we have found out the times below were the best on TikTok using a study by Influencer Marketing Hub. They made the chart after analyzing the engagement for 100,000 TikTok videos. All times are expressed in EST, so find how this suits your time zone.
From this table, you can notice there are multiple times each day. This shows that TikTok users log into the app multiple times per day. Also, you'll see that it's better to post early in the morning on weekdays.
This section won’t be complete without mentioning the worst times to post on TikTok. Extracted from the Influencer Marketing Hub study, we found the worst times to post on TikTok include
- 5 pm, 6 pm, and 9 pm on any day of the week.
- Any time after 9 am on Tuesday
- 12 am - 4 am on Friday - Wednesday
- 10 am - 3 pm on Sunday through Wednesday
Now that you know when and when not to post, how can you use this information to your advantage? Let's check that out in the next section!
How to Find and Effectively Use the Best Times to Post on TikTok
Just because we have listed these various good times to post doesn't mean everyone will work for your business. You'll have to consider multiple factors to know which times will fit your audience and trade the most. So, how do you find these golden times and use them to your advantage?
1. Understand Your Audience
The importance of this cannot be underestimated. You’re only creating content for your target audience. To get their attention, you need to understand everything about them. Where are they located? What time are they awake? What content piques their interest? These factors determine how you can warm your way into their hearts. Let’s pick up each of these factors individually.
Where is your Target Audience Located?
With over 600 million users on the app, your audience could be scattered all over the face of the earth. If most of your audience is condensed in one location, it makes it much easier for you since you have to create content according to their time zone. However, suppose you cater to a global audience. In that case, you should tailor your posting schedule to be more flexible to various time zones.
You're probably wondering how you'll find where your audience is located. You surely can't start going to everyone's DMs and asking where they live. Not to worry, there's an easier way to do this. There is a tool TikTok offers, and it is entirely free! We'll explain it better in the following major subheading. Now, let's trash out how to understand your audience better.
- What Time is Your Audience Active on the App?
This is one of the sweet spots you need to strike when posting. You need to find out when your audience is most active on the app and how you can create content that they will see.
- Create Audience Personas
Creating personas is a must-do activity in social media marketing. Create various personalities for your ideal audience. What does their day look like? When will they have time to go through their TikTok feeds? If your target is Gen Z kids, they will most likely go through their feed during lunch breaks or after school. If you target people who go to work, they're likely to go through their feeds late at night. Also, your audience will determine the type of content you create and the themes of your videos that will resonate with them.
2. Convert your account into a Business Account
If you've been wondering how to get all that analytics on your audience in the previous point, this is your solution. You probably think you'll have to pay some subscription fee for this tool. Well, that's the best part, it's totally free. You can easily convert any TikTok account to a Pro account following the steps below:
- If you have a personal account, go to the Profile tab and click on the three lines at the top right section. Click on ‘Settings and Privacy.’ Then, click on ‘Manage Account.’ After clicking on this, click on ‘Switch to Business Account’ on this page.
Click on ‘Manage Account’
Click on ‘Switch to Business Account’
- Fill out the prompts required, such as your business industry. After doing this, just click on three lines again on your profile page and click on the Business Suite option.
Click on ‘Business Suite’
- This shows the option to view analytics or turn on automated messages.
Click on ‘Analytics’
However, if you already have a business account, click on the three lines at the top right part of your profile page. You’ll now have a new option added, the ‘Business Suite’ option. On this page, you can check the Analytics of the video and check out statistics such as
- Your video views, follower count, and video views over a 7-day or 28-day period.
- The location distribution of your followers, the gender distribution of your followers, and the engagement times of your content.
- You can also check the views from your videos over a 7-day range. You can also check out the insights on each video.
However, it is advisable to use this tool on your PC or desktop as the computers offer access to information. You can import the analytics on a computer. To view the analytics on a system, you just need to hover on your profile picture, and the drop-down tab shows you the 'View Analytics' option. However, suppose you're still using a Personal Account. In that case, you will need to change it on your mobile phone before viewing the analytics on your PC.
3. Learn to interpret your TikTok Analytics Properly
It's one thing getting the analytics. It's a different ball game entirely trying to interpret what the data gives. For example, if you find out the peak engagement times for your videos were on Tuesdays at 9 am and Friday at 1 pm, you should try as much as possible to post before these times. Hence, your videos would have done some numbers before peak time and will pick up the pace when the time comes.
You might also need to find experts who speak on the topic online. There are always free resources online. All you need do is just search properly. Owen Video is an excellent place to start, a YouTube coach who has a section of his page totally dedicated to TikTok.
4. Compare Your TikTok Analytics to other Social Media Platforms
A crucial part of making sense of your TikTok analytics is to see how your content engagement on other platforms fares. This will give you a better idea of your broader audience's needs and likes. Also, checking out when your followers are most active on other platforms could help you plan your posting schedule properly.
Another vital integration you need to make will be linking your TikTok account to your eCommerce store. Not doing this will be a rookie mistake. Suppose you're on the search for an eCommerce platform that offers the best TikTok integration features. In that case, Shoplazza is the best choice for you right now. With a Shoplazza store, online sellers can integrate their store with their TikTok account (must be a TikTok for Business account), which allows them to pull products from their store to the shopping tab on their TikTok profile. With this feature, online sellers can easily sync products to TikTok shop to reach more shoppers.
TikTok is a goldmine where your business can gain that growth you desire which translates into more money for your business. However, harnessing the peak posting times is essential to getting that growth. Understanding your audience, getting a TikTok Business account, and interpreting your TikTok analytics correctly all point you in the right direction.