Jun 22, 2022 2:21:00 PM | Payment & Shipping Sell to Millions of Customers with PayPal Checkout

Table of Content

1. Intro
2. What is PayPal Checkout
3. Understand the benefits of PayPal Checkout
4. Enable PayPal Express Checkout at Shoplazza
5. More complete payment options 
6. Link and Activate your PayPal at Shoplazza
7. Final Thoughts

There is no need to repeat the importance of the checkout phase throughout customers’ shopping experiences. After putting so much time and effort into product sourcing and marketing, you've finally converted your consumers and reached the critical moment. The last thing you want is for a consumer to abandon a purchase due to a poor payment experience. 

We have learned how PayPal as a payment method has helped millions of merchants boost sales and expand their businesses. In this post, we will focus on a range of checkout solutions provided by PayPal and things you want to know about PayPal to ensure that your customers have a pleasant checkout experience in your store. Let’s dive in!  

What is PayPal Checkout 

PayPal Checkout, formerly known as Express Checkout, is a way to integrate and streamline the checkout process on your website or mobile app. Usually, during the checkout process, customers have to leave the shopping window and be transferred to the PayPal checkout page to finish a purchase. With PayPal Checkout, you can receive payments more securely while keeping shoppers on your website. 

Here is how it works. When customers confirm their order, they will pay via a pop-up PayPal checkout flow where they can choose to sign into their account if they have one. This can be done with a few clicks or taps. Once they have completed their purchases, they’ll be returned to your site. In addition, you can ensure a smooth and uninterrupted shopping experience for your customers by setting up your customized layout.

The benefits of Express Checkout

1. Easily set up. With a simple, single integration, you can accept debit and credit cards, PayPal, and 10+ local payment methods in over 100 currencies and from 200+ markets around the world.
2. Boost checkout conversion rates. A recent study shows that PayPal Checkout increases checkout conversion rates by up to 47% -61% higher than sites that didn't by letting customers skip the tedious procedures of entering their shipping, billing, and bank account information. 
3. No extra cost. Whether you set up PayPal Checkout on the website or mobile, there are no monthly or setup fees. You only pay when a sale is made.
4. It comes with some basic customizations. You can also personalize the checkout process, like changing alignment, shape, and color, to keep it consistent with the rest of their shopping experience. 

By streamlining the checkout process, express checkout ensures a fast and optimized shopping experience for your customers. Right now, merchants can easily enable PayPal Express Checkout in their stores by following the guide below.

How to enable PayPal Express Checkout at Shoplazza

Step 1: Go to Shoplazza admin > Store > Themes > Customize > Product > Product details > Buy button. 

Step 2. Switch on Show ‘PayPal express checkout’ button.

Step 3. Click Payment channels to link and set up PayPal as a payment channel.

Step 4. Link and Activate PayPal on Shoplazza admin.

More payment options you can choose

PayPal Express Checkout is best for businesses that sell fixed quantities at a set price. It can be added to your shopping cart or integrated into your website. However, if you want more comprehensive payment alternatives, PayPal provides other checkout solutions that fit your business.

Standard Checkout and key features

Standard Checkout provides a simple, secure checkout experience since all transactions – even card payments-are PayPal-hosted. It is a basic plan by PayPal that removes the time wastage in case of full payment processing solutions. The process is entirely free, and a business can start using it as soon as they start selling.

What’s included

1. PayPal payment options to help boost sales

Our last posting discussed how PayPal helps merchants build customer trust and boost sales. The Standard Checkout allows merchants to accept PayPal payments as well as credit and debit cards as part of PayPal payments. This is a good starting point for most newcomers to eCommerce. 

2. Prebuilt features that make online buying simple

Each business has its unique brand guide. To guarantee an excellent customer experience, we want to make sure the whole shopping journey is appealing and comfortable. That’s why PayPal allows merchants to customize the color and shape of their payment buttons.  

3. Automatically manage risk to help keep your business secure

Since payments are handled by PayPal, there will be less risk and simplified PCI compliance. In addition, merchants can add Seller Protection for eligible PayPal transactions to help protect merchants from fraud. 

Advanced Checkout and key features

As its name indicates, you will get more payment methods and customization options that fit your brand with Advanced Checkout. On top of accepting PayPal payments and processing credit and debit cards, it also offers country-specific payment options to international customers. This option requires more coding than Standard Checkout, but you get more control over the layout of your payments page and optional add-ons like Chargeback Protection for eligible purchases.

What’s included

1. Offer more flexibility with additional payment options

This is an essential feature because of the diverse background of online shoppers. Each customer has their payment preference. You would want to ensure that your store has included more flexible payment options so your customers can decide which one suits them the most. The payment options offered with PayPal Advanced Checkout include PayPal payments, credit and debit cards, digital wallets, or even local payment methods like SOFORT, iDEAL, giropay, etc. It even accepts recurring or subscription-based payments.

2. Customer-centric features that you’re in control of

With Advanced Checkout, you can tailor what checkout experience you want to provide for customers. For example, you can decide on your card fields and payment buttons; you can save customer billing and shipping info by streamlining the checkout process and facilitating a fast, convenient checkout experience.

3. Advanced risk management for even more security

Reducing or eliminating risks before happening is the best way to handle risks in risk management. For example, the worst case in selling is that after you mailed the products, your customer filed a dispute and issued a chargeback, which could cause big trouble. PayPal Advance Checkout helps secure the checkout experience by embracing AI-powered fraud prevention tools. You also get the option to add Chargeback Protection to help reduce chargeback-related costs. 

Although there are no setup or monthly fees for Advanced Checkout, you must pay transaction fees for different services with varying prices. For instance, for credit and debit card payments, you need to pay 2.59% of the total charge plus 0.49 fixed per transaction. When you add Chargeback Protection, the transaction fee will be 2.99% plus 0.49 fixed per transaction. You can choose whichever fits your business. 

Link and activate your PayPal at Shoplazza 

So far, we've discussed how PayPal helps businesses increase checkout conversion rates by providing buyers with various flexible payment options. At Shoplazza, you can add PayPal as a payment option to your online business with only a few clicks. Here's a step-by-step guide on getting everything set up.

Step 1. you will need to create a PayPal account. Once you have created an account, you must add your PayPal credentials to your Shoplazza site. 

Step 2. Navigate to Shoplazza admin, click Settings to unfold the menu, and go to Payments. You will find PayPal at the top of other payment channels. 

Step 3. Enable PayPal for payment collection and select “One-click to authorize” to proceed with the activation of your PayPal account.

Step 4. After clicking, you will be redirected to PayPal to authorize the login. Enter the email address and region of the merchant account to log in, and the account will be linked to the store after successful login.

Step 5: After successfully linking the business account in PayPal, you need to click the blue button in the last step “Go back to your store” to complete the linking officially.

It’s just that simple. You can always enable or disable PayPal as a payment channel at any time, according to your needs. 

Final Thoughts

So far, we have covered different checkout solutions provided by PayPal, each tailored for 

different business needs, from simple to completely custom. More options could bring more business. Shoplazza is dedicated to helping our clients globalize and scale up their online presence with our technology and ecosystem advantages. In the battle to compete in eCommerce, merchants can take advantage of all the resources and tools at Shoplazza to reach out to more customers, generate more sales, and embrace future growth.