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Oct 30, 2023 4:10:29 PM | Sell Your Products Live Shopping & Small Business: Easy Inventory Management Techniques You Need

Explore some effective inventory management techniques for small businesses that leverage Live Shopping as their sales strategy.

On the right, live shopping hosts hosting a live show and showcasing products to buyer audiences in real-time. On the left side, Channelize.io and Shoplazza’s logos, followed by the words, “Live Shopping and Small Business: Easy Inventory Management Techniques you need.”

So, you've jumped onto the live shopping bandwagon, showing off your products to the world. It's fun and interactive, and the sales can be pretty impressive. But here’s the twist: You need to ensure your virtual shelves are stocked just right. Don't stress; we're here to break down some effective small business inventory management techniques just for you.


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Live shopping: a quick peek

Before we plunge into the intricacies of small business inventory management techniques, let's take a moment to understand the phenomenon that is live shopping.

Picture this: Instead of displaying products using static images and boring descriptions, your favorite brand showcases a set of products in real time.

It's not just a passive viewing experience anymore. They're showing, telling, and selling all at once, and that too in real time! See a product you like in a live stream? Just a click, and it's yours, soon to be on its way to your doorstep. 

Struggling to get onto an effective live shopping platform? Fret not, we are here to help. You can easily get started with Channelize.io Live Shopping Platform and drive your brand’s growth to new heights.

Benefits of live shopping for small businesses

  • Engagement boost: Live shopping creates an interactive platform. Buyers can ask questions, get instant answers, and be a part of the experience rather than just passive bystanders.
  • Real-time feedback: Sellers can gauge immediate reactions to their products. If something's a hit or a miss, they know it straight away, allowing them to adapt their pitch or showcase.
  • Trust building: Watching products being showcased live can provide a sense of authenticity. Shoppers can see the product in action, erasing doubts they might have had from just a picture.
  • Urgency creation: The real-time nature of these shopping shows can instill a sense of urgency in customers. If they don't grab the deal now, they might miss out.
  • Personal touch: Brands can personalize the shopping experience. For instance, they can give shout-outs to regular customers or engage with new ones personally, creating a bond that traditional online shopping platforms might miss.

For brands, while live shopping is a ticket to engagement and sales, it's also a promise to buyers that what they see is what they'll get. Hence, brands need to ensure that they always have products available for eager customers.


The why and how of inventory management

Imagine you're throwing a pizza party. You've got to make sure there's enough pizza for everyone, right? Now replace 'pizza' with your product, and 'everyone' with your customers. You wouldn’t want to run out of pepperoni mid-party, much like you wouldn't want to run out of those best-selling sneakers during a live stream.


Here's why you need inventory management:

  • Happy customers: No one likes hearing "Sorry, we're out of stock." Keep your stock in check, and keep those customers smiling.
  • Money matters: If you buy too much stock, you're wasting money. Too little? You're losing out on sales. Simple business inventory management techniques help balance the scales.
  • Stay organized: A neat and updated inventory means less chaos, especially during those fast-paced live shopping sessions.


Techniques to master your inventory game for live shopping 

Alright, time for the main event. Let's look at some easy-breezy ways to stay on top of your inventory game if you are leveraging live shopping as your strategy:


Real-time stock monitoring

For customers of small businesses in the live shopping domain, instantaneous decision-making is the norm. It becomes paramount for the business to have an acute awareness of their stock levels at every given moment. 

To cater to this need, businesses should invest in digital inventory management systems that integrate instantly with their sales channels. This not only minimizes the possibility of selling unavailable products but also bolsters the brand's reputation by ensuring order accuracy. However, such systems do require an initial investment and may require training for optimal use.


Demand forecasting

One of the cornerstones of successful inventory management in live shopping is accurately predicting product demand. 

This involves studying past sales patterns, recognizing upcoming trends, and utilizing feedback from live sessions. Such proactive forecasting serves multiple purposes, but mainly, it helps businesses avoid the pitfalls of either stockpiling or running out of products, thus increasing sales and ensuring better cash flow.


Streamlined restocking process

Live shopping demands momentum, and to maintain it, rapid restocking becomes essential. For this, businesses should nurture robust relationships with suppliers who can deliver on short notice and employ automated systems to flag products nearing restock levels. 

This proactive approach ensures minimal disruption, leads to sustained customer satisfaction, and ensures a consistent sales trajectory. Achieving this, though, mandates effective communication with suppliers and mutual agreements on stock replenishment.


Effective product showcase

In the dynamic world of live shopping, presentation plays a pivotal role. Inventory isn't just about quantity; it's also about how it's showcased. Businesses need to have an organized storage system, ensuring that products can be accessed easily during live sessions. 

Moreover, they should be equipped with relevant presentation materials, like samples or demos, to enhance customer experience

This does pose challenges in terms of space and manpower but can be addressed through efficient storage solutions and regular staff training.


Return and damaged goods management

Returns and damages, if not managed effectively, can throw inventory numbers into disarray and skew financial projections. Therefore, small businesses need to establish clear return policies, inspect returned items meticulously, and ascertain if they can re-enter the inventory or need to be discarded. 

Such meticulous tracking ensures inventory accuracy, aids in financial forecasting, and upholds product quality. 

This process can be cumbersome and might occasionally irk customers, but with efficient inventory software and clear communication channels, it can be streamlined.


Bonus: quick tips to remember

  • Stay calm: Inventory management might seem daunting, but with the right small business inventory management techniques, you can take it step by step.
  • Ask for feedback: Listen to your customers. They can offer insights into what's popular and what's not.
  • Always adapt: Business landscapes change. What works today might not work tomorrow. Stay flexible and ready to adapt your inventory strategies.


The final scoop

Live selling can boost your e-commerce's KPIs, offering small businesses an interactive platform to engage and sell in real time. While the dynamism and immediacy of this format promise increased engagement and sales, it also poses unique challenges, especially in inventory management.

To ensure the “what you see is what you get” principle, brands must prioritize real-time stock monitoring, accurate demand forecasting, and quick restocking methods. Additionally, the way products are presented during live shopping shows and the management of returns are pivotal to maintaining brand credibility and customer trust.

As with any small business venture, adaptability, continual learning, and customer feedback remain key. For brands willing to invest the time and resources into mastering these inventory techniques, live shopping can be a lucrative and engaging sales channel.


About the author: Channelize.io

Channelize.io is a RetailTech and MarTech platform that adds live shopping experiences to websites and apps. Channelize.io Live Shopping platform enables consumer brands across industries, D2C brands, and e-commerce merchants to leverage the power of live selling and real-time buyer engagement to accelerate sales, drive authentic customer engagement and enhance brand perception.