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Jan 21, 2023 5:58:42 PM | Start a Business How to Start a Blog and Make Money in 2023

Here's pretty much everything on how to start a blog and make money in 2023. Create your own blog in a few steps and pick your strategy to monetize it.

People are often looking for different ways to express themselves and be heard. But what if you could do all that and make a living out of it? In this article, you’ll learn how to start a blog and make money from it. We’ll explain why it’s a good idea to earn money blogging, give you a step-by-step to create a blog and offer some suggestions on how to monetize your blog content.

Why you should start your own blog

Blogs have been around for a looong time, and some people think social media has rendered them useless. If you’re one of those people, then let us tell you, you’re wrong. Blogs are still alive and kicking, and they’re a great way to earn some money online.

Before we get into how to start a blog and make money, here’s WHY you should invest in having your own blog:

  1. Low barriers to entry. Starting a blog is comparatively inexpensive and easy to do. With the availability of affordable or free hosting and domain providers, anyone can start a blog with zero to minimal upfront costs.
  2. Flexibility and control. Blogging provides you with the flexibility and control to create content on your own schedule and work from anywhere. It also gives you freedom to choose the niche, the type of content, and the monetization methods.
  3. Passive income. Blogging can generate passive income, meaning that you can continue to earn money from your content even after you've finished writing it. For example, through advertising, affiliate marketing and sponsored content, blogs can generate income even when you’re not actively working on the blog.
  4. Building a personal brand. Through blogging, you can establish yourself as an expert in your niche and build a personal brand. This can lead to opportunities for public speaking, writing books and other income streams. Additionally, a blog can be used as a portfolio for job opportunities, freelance gigs or consulting services.
  5. Entrepreneurial opportunities. Blogging can also serve as a stepping stone if you’re looking to start your own business. It allows you to test ideas, validate a market and build an audience before launching a product or service.
  6. Sense of fulfillment. Blogging can also be a satisfying and fulfilling experience. It allows you to share your interests, experiences and knowledge with others, and it can be an awesome way to connect with others who have similar passions.


Excited about getting your own blog? Before you dive into it, it's important to understand that making money from a blog takes time, effort and patience. It's not an overnight success. Blogging requires consistent and valuable content, promotion and monetization strategies to be successful.

But don’t worry, we’re here to help you get there.

How to start a blog and make money in 6 steps

So you want to create a blog. Great! There's some stuff you need to do to get started. Here’s a step-by-step guide on how to start a blog and make money:

1. Choose a niche

When starting a blog, the first step is to decide on a topic or niche that you're passionate about. This could be anything from cooking and travel to personal finance and technology. Having a specific niche will help you attract a specific audience and make it easier to monetize your blog in the future.

To choose a niche, consider the following steps:

  1. Identify your passions and interests. Make a list of the topics you like writing about and that you have knowledge and expertise in.
  2. Research your target audience. Learn about the demographics, interests and pain points of the people you want to reach with your blog.
  3. Analyze the competition. Research other blogs in your niche to understand what content is already available and how you can differentiate yourself.
  4. Consider profitability. Some niches are more profitable than others, so consider whether there are opportunities for monetization in your chosen niche.
  5. Validate your niche idea. You can check tools like Google Trends and Keyword Planner, as well as conduct a survey to get feedback about your niche idea.

After you have completed these steps, you should have a clear idea of the niche you want to target with your blog and how you can stand out within that niche.

2. Choose a blogging platform

There are many different platforms you can use to start a blog, and picking one can be a little overwhelming. Here are some factors to consider when searching for yours:

  1. Ease of use. Look for a blogging platform that is easy to navigate and use, even if you are tech-savvy. It’ll save you a lot of time.
  2. Customization options. Consider the level of customization available, such as the ability to add your own domain name, customize the design and add widgets and plugins.
  3. SEO capabilities. Choose a blogging platform that is SEO-friendly, allowing you to optimize your blog's content for Google and other search engines.
  4. Responsive design. Make sure the platform is mobile-friendly and responsive so that your blog looks good on all devices.
  5. Monetization options and scalabiliy. If you plan to monetize your blog, look for a blogging platform that lets you display ads. Also, consider a platform that can grow with your blog as your traffic and readership increase and that allows you to expand your business in different ways, like starting an online store.
  6. Support and community. Look for a platform that offers support and resources, such as tutorials and a community forum, to help you get started and troubleshoot any issues.
  7. Cost. Evaluate the cost for the options you need, and consider if it fits with your budget.

If this isn’t your first blogging rodeo, you’ve probably heard of WordPress. What you need to know is that WordPress is a self-hosted blogging platform, which means you get a lot more flexibility to customize your blog, but you need to hire blog hosting separately. If you choose to have a self-hosted WordPress blog, you can pick a WordPress theme (there are a bazillion of them!) and make your blog look any way you like it.

A hosted blogging platform, on the other hand, gives you both the blogging and the web hosting at once. Platforms like Shoplazza, for instance, allow you to create a blog and customize it way faster than you’d be able to with a self-hosted WordPress blog.

If you're curious to see what a hosted platform looks like, you can give Shoplazza a go with a 7-day free trial.

Start your 7-day free trial

This is a fundamental step in our guide on how to start a blog and make money. The platform you choose will be your blog’s home and it can make your life as a blogger much easier or harder, so be thorough when doing your research.

3. Set up your blog

We know you’re excited to write your first blog post, but your blog isn’t ready yet; now you'll need to set it up. Whether you have decided to go with WordPress or a hosted blogging platform, there are some customizations to be made.

Went for a WordPress blog? Then browse through your WordPress dashboard to find the best free blog theme for you. You can also go shopping for paid themes in WordPress theme marketplaces.

Picked Shoplazza or another hosted blogging platform instead? You can go to your Shoplazza dashboard and choose a template that is more than a blog themeyou’ll be able to use it in your website as well. Pretty cool, huh?

4. Create content

Yes, we say that every step in this guide on how to start a blog and make money is important, but we mean it when we say the most important part of your blog is the content. You should aim to create high-quality, useful content that will attract and engage your readers. This could include blog posts, videos, infographics and more.

Creating content for a blog can be challenging, but with the right approach, you can produce high-quality, engaging content that your readers will love. Here are some tips on how to create blog content:

  1. Know your audience. The key to creating great content is to know your audience. Understand what they're interested in, what they're looking for, and what they're struggling with. This will provide you with the tools to create content that is relevant, valuable and engaging.
  2. Choose a specific topic. Once you know your audience, choose a specific topic to write about. It's important to focus on one topic at a time, as this will help you create a more in-depth, comprehensive blog post.
  3. Conduct research. Before writing your first blog post (or any blog post, for that matter), conduct research on your topic. This will help you craft a more accurate and well-informed piece of content. Be responsible with what you write and use reliable sources on your research.
  4. Write a compelling headline. A headline is the first thing that your readers will see, so it's important to make it interesting and compelling. A good headline will entice people to read your content, so make sure it accurately reflects the topic and is attention-grabbing.
  5. Use visuals. Use images, videos and infographics to make your content more engaging and easy to understand. Visuals are a super easy way to break up the text and make your content more accessible and shareable. We’ve done this in this blog post, in case you haven’t noticed. 😉
  6. Be authentic. Your readers will appreciate a personal touch in your content. Being authentic and transparent in your writing can help you establish trust with your readers, and the chances of them coming back to your blog will be much higher.
  7. Edit and proofread. Before you hit that publish button, you have to edit and proofread your content. This will help you catch any errors and improve the overall quality of your content, making it seem more professional and trustworthy.

Creating great content for a blog takes time and effort, but it's worth it if you want to build a loyal readership and establish your blog as an authority in your niche.

5. Promote your blog

If you’re here to learn how to start a blog and make money, then this is the step that’s going to make sure you hit you’ll be making money blogging.

Once you have some content on your blog, it's time to start promoting it so you can reach a larger audience and drive more traffic to your blog. There are many ways to do this; the key is to find the methods that work best for your niche and audience.

Here are some ways you can promote your blog:

  1. Utilize social media. Social media platforms such as Facebook, Twitter, TikTok and LinkedIn are great places to share your blog content and interact with your readers. Create interactive posts on social media, share your blog posts and engage with your followers by asking questions and responding to comments.
  2. Guest post on other blogs. Guest posting on other blogs in your niche is a great way to reach a new audience and build relationships with other bloggers. You can also offer to allow other bloggers to guest post on your blog.
  3. Optimize for search engines. Search engine optimization (SEO) is the process of optimizing your blog to rank higher in search engine results like Google. Basically, you’re making sure people can find your blog online. This can be achieved by including keywords in your blog post titles and content and by building backlinks to your blog.
  4. Use email marketing. Building an email list is an excellent way to promote your blog and keep your readers informed about new posts. You can use email marketing services such as MailChimp or ConvertKit to send newsletters to your subscribers.
  5. Host contests and giveaways. Hosting giveaways and contests is a brilliant and fun way to attract new readers and increase engagement on your blog. It can also help you grow your social media following.
  6. Comment on other blogs. Leave thoughtful and engaging comments on other blogs in your niche. This will help you build relationships with other bloggers and attract new readers to your own blog.
  7. Use influencer marketing. Reach out to influencers that work in your niche and check out whether they'd be interested in promoting your blog or collaborating on a post.

Remember, promoting a blog is an ongoing process. It takes time, effort and patience to grow your audience and establish your blog as an authority in your niche. By using a variety of methods, you'll be able to reach new readers and increase traffic to your blog.

6. Measure and analyze

Phew, our step-by-step on how to start a blog and make money is almost over! The final thing you need to do is to make sure you are measuring and analyzing the performance of your blog. 

This is something you’ll need to do constantly because it’ll help you identify what's working and what's not so you can make improvements and grow your audience. Depending on your content management system (like HubSpot), you might have access to some built-in insights and analytics. You can also use tools like Google Analytics to track your blog's traffic and engagement.

How to make money blogging

Now that you know how to start a blog, it’s time to find out how to make money from it. As your blog grows and attracts more traffic, you may want to monetize it. There are several ways to monetize a blog, including displaying ads, selling products and offering sponsored content. Choose the methods that align with your blog’s niche and audience.

Starting a blog can be a great way to make money because it allows you to reach a large audience and monetize that audience in a variety of ways. Let’s delve a little deeper into how to make money blogging.


One of the most common ways to monetize a blog is quite obvious: through ads. Consider selling ad space on your blog to businesses and organizations that are looking to reach your audience. This can include banner ads, sponsored posts, and sponsored reviews.

Affiliate marketing

Another way to monetize your blog is through affiliate marketing. Basically, you promote specific products or services on your blog through a specific link that's given to you, and you earn a commission for any sales that result from your promotion. This is an excellent route to earn passive income, as you can continue to earn money from your promotions even after you've finished writing the post.

Selling products

If you have a product or service of your own to sell, a blog can be a great platform to promote it. You can sell anything from physical products like books or t-shirts, to digital products like e-books or online courses.

Sponsored content

You can also monetize your blog through sponsored content. This means that a business or organization will pay you to create a piece of content that promotes their brand or product. This is an excellent way to earn money, especially if you have a large following.

Consulting and coaching

If you have a specific set of skills or expertise, you can use your blog to offer consulting or coaching services. This can be an effective way to monetize your blog and help others at the same time.

… and more

A blog also allows you to build a brand and an audience, which can lead to additional opportunities for monetization such as public speaking, writing books, and others. Additionally, a blog can be a great way to showcase your skills and expertise, which can lead to job opportunities and other income streams.

How to start a blog and make money: conclusion

Starting a blog can be an awesome way to make money because it allows you to reach a large audience, monetize that audience in a variety of ways and leverage your skills and expertise to create additional income streams. And if there’s one thing we want you to take away from this guide on how to start a blog and make money, it’s that blogging takes time, effort and patience but with the right strategies, you can turn it into a profitable and successful venture.

Remember to keep your readers in mind, create quality content, and promote your blog in the right places. As you continue to produce valuable content, your audience will grow, and your blog will become an authority in your niche.

Shoplazza Content Team

Written by: Shoplazza Content Team

The Shoplazza Content Team writes about all things ecommerce, whether it's building an online store, planning the perfect marketing strategy or turning to amazing businesses for inspiration.