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Sep 7, 2023 9:53:35 PM | How to Make Money on Facebook in 2023: Turning Socials into Sales

Discover proven strategies for turning your Facebook activity into a profitable venture. Don't just scroll—earn!

How to make money on Facebook

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Hey there, savvy social media maven! Have you ever caught yourself scrolling through Facebook and thought, "Man, I wish I could turn all this screen time into cash"? Well, buckle up, because we're about to turn that wish into a game plan. Our blog today will serve you all the secrets—hot and sizzling—of how to make money on Facebook. From mastering the Marketplace to ad wizardry, we've got your back!

Mastering the Facebook Marketplace, Groups, Live, and Ads.


Facebook Marketplace is a great place to sell unwanted items, both new and used. To create a successful Marketplace listing, take clear and well-lit photos of your item because those images are one of the most critical factors in determining whether or not someone will buy from you. Also, write a detailed and informative description, including all the relevant information about your item, such as the brand, model, condition, and other vital details. 

What's next? Price your items competitively! When pricing your items, be sure to do some research to see what similar items are selling for. You want to price your items competitively so that you attract buyers. Remember to promote your listings by sharing them on your Facebook profile and in related Facebook Groups. You can also run advertising to promote your listings to a broader audience. 

Tips for operating on the Facebook marketplace:

  • Niche down: If you want to be more successful on Facebook Marketplace, it's better to niche down, which means focusing on a specific category of items, such as electronics, furniture, or clothing. This will help you become an expert in your niche and attract more buyers.
  • Quality is the key: Always pay extra attention to the quality of your items! People expect high-quality products and services from you, so make sure the items on your Marketplace are in good condition. 
  • Be responsive to buyers: Respond promptly and professionally when buyers contact you about your items. Efficiency and responsiveness will help you build a good reputation and encourage buyers to purchase from you.
  • Provide excellent customer service: Customers purchasing from you is not the end of the deal but the beginning of building a relationship with them, so make sure to provide excellent after-purchase service whenever needed. 

Facebook Groups

Facebook Groups are a great way to build a community around your niche and monetize your expertise. Once you have made a following in a Facebook Group, you can offer different levels of paid membership with different benefits, such as early access to content, exclusive discounts, and the ability to participate in private events. 

Suppose you have experience and expertise in a particular area. In that case, you can create and sell digital products or even offer consulting services to your Facebook Group members, which could involve providing advice, helping them solve problems, or developing custom solutions. 

Tips for building a Facebook Group:

  • Build a robust community: The most important thing is to keep your members engaged and returning for more, which requires you to be active in the group, interact with your members, and produce valuable content consistently.
  • Target the right audience: When creating your Facebook Group, target the appropriate audience. A community with the right group of people in the same niche will help you attract more members and, accordingly, more sales of your products and services.
  • Promote your Group: Once you have built a robust community, don't forget to promote your group to attract more new members. You can do this by sharing your group on social media, running ads, and collaborating with other Facebook Groups.

Facebook Live

Users can now use Facebook Live to broadcast live videos, engage with their audience, and share real-time content. And it goes beyond that! It's a terrific platform for promoting your business, showcasing a new product launch, and driving more purchases through a more personal interaction with the audience. 

Tips for hosting a successful Facebook Live that generates sales:

  • Choose the right products to feature. When it comes to live streaming, not all products are made equal. Choose visually appealing products that are popular with your target audience and are easy to demonstrate.
  • Promote your live stream in advance. Let your followers know about your upcoming live stream by posting it on your Facebook page and other social media channels. You can also make a landing page for your live stream where viewers can learn more about it and sign up for the coming shows.
  • Create a compelling presentation. Your livestream should be informative, entertaining, and aesthetically pleasing. Make sure to highlight the benefits of your products or services and show viewers how they can use them.
  • Use interactive features. It can be tedious at times to stay in front of the screen and watch someone keep babbling about the product. Interactive features like polls, quizzes, and product demonstrations may keep viewers engaged and encourage them to participate in your live stream.
  • Discounts and promotions. Offering discounts and promotions is an excellent approach to persuade visitors to convert. You can offer discounts on certain products, bundles, or shipping.
  • Make it easy to buy. Tag each product in an easy-to-remember way, and put product links in your live stream description and comments section. In this case, your audience knows where to buy the product during the stream.
  • Use a live-streaming platform. You can also use a live shopping platform to allow viewers to buy things directly from your live stream. There are plenty of platforms that integrate with Facebook Live and provide an outstanding live-streaming experience, such as CommentSold and LiveShopping by Shoplazza. Simply select the one that fits your needs the most. 

Facebook Ads

Facebook Ads are something we need to take into account when it comes to making money from Facebook. It can be an effective tool for reaching a specific audience and driving traffic to your pages. As a result, you can create leads, raise brand awareness, increase engagement, and increase sales, among other things. We've all seen how a sales funnel works!

Tips for running effective Facebook ads:

  • Target the right audience: The key to running successful Ads is to target the right audience. To do that, you need to research your audience before using Facebook's targeting options to reach people who might be interested in your products or services.
  • Create compelling ads: Your ads should be clear, concise, and visually appealing. It would help if you also used strong calls to action to encourage people to take the desired action, such as subscribing to your content or purchasing.
  • Track your results: It is critical to track your results to determine what is and is not working. You can designate a date for reviewing the data and making necessary adjustments, which will help you optimize your campaigns and improve your results over time.

Common Mistakes to Avoid

Before I leave you to put everything you've learned here today into action, here are some typical mistakes to avoid when trying to make money on Facebook:

  • Don't spam your audience. People will quickly unsubscribe from your page or group if you constantly spam them with sales pitches.
  • Don't send out low-quality content. People are more likely to engage with your content if it is high-quality and informative.
  • Don't overspend on ads. It's essential to track your results and make adjustments to your campaigns as needed.

Ready to turn your social media skills into some sweet cash?!🤑Start selling online

Frankie Zhang

Written By: Frankie Zhang

Frankie is a Digital Marketing Specialist at Shoplazza. Outside of eCommerce, she is obsessed with hiking in the woods and exploring nature.