Estimated time to read: 5 minutes.
The popularity of TikTok has really exploded around the world in 2020. The past few months have shown that TikTok is more than dance videos and weird challenge compilations. TikTok can also be a powerful digital marketing tool.
Table of content:
- What is TikTok?
- What possibilities for brands?
- How to succeed in your web marketing strategy on TikTok?
- Use TikTok ads
- Start a hashtag challenge
- Work with specific TikTok influencers
- TikTok Analytics
- Conclusion
What is TikTok?
Founded in China in 2016, the company behind TikTok quickly acquired a competitor in this same niche: Musical.ly. The stroke of genius in this story? The two applications merged and Musical.ly subscriptions became TikTok subscriptions, spawning a staggering number of users to start this new global wave.
The TikTok app lets you create and view short videos featuring internet users filming themselves as they:
- Sync to a song (in most cases)
- Perform comedy sketches or absurd staging’s.
- Face challenges.
As in any good application of its kind, the user can add special slow motion or speed-up effects, unusual backgrounds, or color filters to the video.
What possibilities for brands?
The most fashionable social network of the moment has a function dedicated to professional pages. As on other social platforms, Tik Tok allows brands to place their ads. These, if judged to be of good quality, will appear in the user feed.
Knowing that the majority of active Tik Tok users are young and transplanted to their mobile phone, the platform is an effective tool for companies targeting this type of audience. You should also know that the content is visually appealing and fun. Thus, it is essential to use some creativity. The platform is not suitable for neat videos and serious offers.
To promote your brand, products, or services, creating videos on Tik Tok is a great choice. Especially since it is both simple and inexpensive.
But before launching your content on Tik Tok, study the platform well. Check that its operation matches the style of your business.
How to succeed in your web marketing strategy on TikTok?
Before setting up your digital strategy on Tik Tok, define your goals. Analyze how the platform works to know whether it is reaching your targets. Speaking of which, you will notice that almost 90% of Tik Tok users are under 35.
The content on this social media is dominated by music videos. It is important to adapt to this type of format to arouse the curiosity and interest of consumers. As on other social networks, bet on originality.
To get noticed, find the ideal frequency to broadcast your content. And to engage your community, engage with users.
Start a hashtag challenge.
It is all about getting people to create content and include your hashtag for your brand. This challenge is fun and highly effective in promoting your business. It also promotes the engagement of your audience.
Use TikTok ads
This is the fastest way to generate leads on TikTok. TikTok ads are designed to help brands easily reach their target audience. No matter the size of your business, they will help you generate more leads and increase your sales. You will be able to increase your brand awareness, discover your customers and collect information about them, and direct TikTok users to your shoplazza store. A well-organized TikTok advertising campaign can be beneficial.
Remember, to create ads on TikTok, you need a business account.
Tip: When creating your ads, make sure you choose the right ad objective. It should match the goal of your lead generation campaign.
You can choose from three goals:
- Traffic
- Conversions
- Application installations
If your goal is to attract TikTok users to a specific landing page, choose “Traffic”. If you want to generate more leads, "Conversions" will be more suited to your strategy. Choosing the right advertising objective will guarantee you a better result!
Your work doesn't stop the moment you click "publish". Each visitor who takes the time and trouble to comment expects a response. This is how you create proximity that generates a stronger relationship and builds loyalty with your audience.
Start a hashtag challenge
TikTok audiences are often young and love to gamble. Starting a hashtag challenge is all about getting your followers to create content themselves in which they tag your hashtag, you can take the opportunity to create links that will lead them directly to your SHOPLAZZA store. You get them to engage, and you expand your audience to people who don't know you yet. This is a great way to get free traffic.
Work with specific TikTok influencers
TikTok works great with influencers. This is an exchange of good manners that costs you time, but not necessarily money. For this, you need to find the influencer (s) whose community is in tune with your activity. Look for a professional person who is specialized in your topic; generalist influencers have a much less engaged audience.
The influencer marketing strategy allows you to dramatically develop your audience, as long as you have done enough upstream work to properly select the people who will relay your brand.
TikTok Analytics
TikTok analytics are the key to scaling up your TikTok strategy. And all you need is a TikTok Pro account (free!) To start enjoying it!
With TikTok's built-in analytics, you can target the right audiences and really understand what matters to them.
Conclusion
Remember, your content should be crisp and original. Your videos should be of good quality, not blurry or pixelated. Don't worry, there is no need to invest in a high-end camera, today's smartphones do very well for your TikToks. It is important to keep in mind that you must highlight what you offer (products, services) so that it makes you want: choice of colors, angle of view, don't forget that hashtags are the links that will lead your subscribers to your SHOPLAZZA store. Be inspired by your competitors and brands in other areas and follow the trends.
Stay tuned with SHOPLAZZA blog!
