Table of Contents
- What is fashion Ecommerce
- Ecommerce fashion companies outperformed non-E-commerce competitors
- The advantages of dropshipping clothes
- Factors to consider when choosing suitable suppliers
- KakaClo for your fashion business
People who were unable to shop in clothing boutiques and stores began to embrace digital shopping during the COVID-19 pandemic, resulting in a surge in the fashion ecommerce business. If you’re a fashionista or simply want to ride the potential rock ship of fashion E-commerce, you come to the right place.
To help jumpstart your eCommerce clothing business, this post will give you an introduction of the Ecommerce fashion industry. We will also provide you tips and resources to start your online dropshipping and wholesale fashion business with Shoplazza. At the end, a user guide for KakaClo, a useful dropshipping app at Shoplazza, will be included.
Ecommerce Fashion industry overview
Fashion e-commerce is a B2C (business-to-consumer) e-commerce segment that sells apparel, shoes, and accessories online. It isn't much different from any other online retailer that sells things, but fashion e-commerce is more focused on selling a lifestyle rather than selling a product. As such, when it comes to product sourcing and website designing, merchants should cater to these aspirations in order to attract and retain customers.
According to Statista, fashion e-commerce brought in $664.5 billion globally in 2020, making it one of the most significant market segments in B2C e-commerce. The number is expected to rise in the coming years. Additionally, the clothes industry, like many other industries with high digital adoption during the pandemic, is continuing to grow and evolve online as well. According to the McKinsey analysis, digital-first companies such as Revolve and Zalando outperformed non-e-commerce competitors in 2020 owing to customers’ preference for online shopping. That said, if you do it right, there will be a large number of potential customers eager to purchase your products.
The frequent trend fluctuations in the fashion industry are what maintain it at the forefront of eCommerce. With each new season, new clothing trends are presented. Women's clothes are the best-selling product online across all categories. With so much potential on the horizon, jumping into the world of online clothing retailers now can help you profit on these trends instead of missing out on a great opportunity.
Advantages of dropshipping clothes
We've all heard about the advantages of dropshipping. It is a really simple method to establish an online business without dealing with product inventory or transportation. That means there is no capital or inventory strain, and there is no need to stock up ahead of time. Clothing has been one of the most popular industries since the inception of dropshipping. Take a peek at these Statista figures: Global e-commerce revenues from clothing and accessories already exceed $100 billion and are expected to climb by about 50% by 2024. Despite the fierce competition, there is still a lot of money to be made in dropshipping apparel.
There are several benefits to dropshipping clothing. To begin with, everyone needs clothing, but not everyone likes the same clothing. This suggests that there will be a lot of market demand from time to time. In addition, the fashion trend is changing from season to season. Since you can simply add and remove products from your store, dropshipping allows you to offer on-trend clothes to your clients in a timely manner. By contrast, if you wholesale clothes, you risk purchasing wrong inventory or missing out on a trend by not ordering popular goods on time.
Factors to consider when choosing suitable suppliers
To start a dropshipping business in the clothing niche, selecting the right suppliers is the first step. We must keep in mind that there are a variety of dropshipping vendors on the market, but not all of them are suitable for your needs. There are a few factors to consider while looking for the ideal suppliers for your business.
Products: we must determine whether such suppliers provide a diverse selection of trendy apparel for buyers to pick from, as well as whether the items are appropriate for your target demographic.
Quality: the quality of items is an essential facet. We must choose providers with good customer reviews regarding the quality of products. If possible, order some samples and inspect the quality in person.
Pricing: the pricing of our suppliers is another important factor we need to consider. We will achieve our earnings if our suppliers offer us market-competitive prices. That’s why many dropshippers use sites like Alibaba to source low-cost items that they can resell at a profit.
Shipping: with dropshipping, shipment time is critical. We need to determine if our suppliers can meet our clients' deadlines. In addition, we want to prioritize suppliers who offer global shipping so that we may reach a larger audience and increase sales.
Now we have covered the concept and benefits of fashion Ecommerce, as well as the factors to consider while selecting the right suppliers. Next, we’d like to introduce to you the KakaClo, a dropshipping App from our Shoplazza App center.
What is KakaClo
KakaClo is the industry-leading apparel supply chain platform that focuses on providing customers with in-stock apparel, customization, production, and dropshipping service.
It is committed to helping small and medium-sized clothing retailers throughout the world in achieving low-cost procurement. With KakaClo on your side, you can focus on branding while we take care of everything from design to delivery for your fashion E-commerce business.
Key features of KakaClo:
- Enormous selection of products from all the possible apparel categories
- Quality assurance for every single package
- Fast and trackable delivery
- Professional videos and exquisite photos.
- Incredible support team with decades of e-commerce experience.
- And a quick and easy integration with Shoplazza, Tik-Tok, Facebook shop
How to use KakaClo for your fashion business
Here is a step-by-step guide of how to use KakaClo at Shoplazza website.
The first step is to find KakaClo in Shoplazza store and install it. Go to App Store >Sourcing and selling products > KakaClo – Dropshipping. Click install, then you will be directed to KakaClo registration page. Use your email to register for free.
After logging in, KakaClo enables you to create your clothing business for different business models, including dropshipping and customization.
Dropshipping on KakaClo
As mentioned earlier, dropshipping is perhaps the easiest of the business models. When your customer places an order on your online store, the order goes directly to KakaClo. It will pack and ship it to the customer.
Here is a step-by-step guide of how to do dropshipping on KakaClo. First of all, look for products that meet your requirements. You may search for items by category or by using the filtering tools, which include metrics like sales, inventory, and warehouse location.
Please be noted that KakaClo has some products in warehouses outside of China, such as the United States, Germany. If you want to provide faster shipping times, then you can filter products by a warehouse location that is closer to your customers. For example, if you're targeting the US market, then you can filter products that are shipped from US warehouses.
After you find the right item, upload it from KakaClo to your store by clicking “List to Store”. If you are not sure about this product and need time to think about it, you can also add to “Wish List” and come back any time.
Isn’t it straightforward? KakaClo designs and manufactures a large number of clothing styles, as well as providing high-quality fulfillment services such as cross-border freight and global warehouses for international merchants.
Customization on KakaClo
KakaClo is more than just a dropshipping platform; it is also your private custom clothing factory to support your business ideas.
KakaClo has its own apparel factory and has a clothing R&D team that can flexibly meet the customization needs of fabric and style design. The minimum order quantity is 100 pieces with a delivery cycle as short as 7 days, which greatly meets the needs of a large number of clothing sellers for small orders and quick returns.
Meanwhile, KakaClo's in-house digital factory management system can intelligently dispatch orders and track the quality of garment manufacturing orders, assuring the timeliness and quality of customized orders placed on the platform.
So far, we have discussed a much easier way to break into the E-commerce fashion industry. You don’t have to be a well-known brand to make a profit in this business. When backed by a powerful ecommerce platform like Shoplazza and a strong supplier like KakaClo, there’s never been a better time to bring your clothing store dreams to life. With rising trends and numerous business models that allow for flexibility in an affordable way, starting an online store can be a simple formula for success.