Jun 24, 2022 1:37:00 PM | Biz Models Explore Your Latin American Market with Shoplazza

Shoplazza integrates industry resources and grandly launches a one-stop Latin American overseas solution.

Looking back at the development of the Latin American e-commerce market since 2020, it is not difficult to find that, as an emerging market, the growth rate of e-commerce in Latin America is astonishing. According to dLocal (NASDAQ: DLO) data, the e-commerce market in Latin America will reach $280+ billion in 2021, with a growth rate of 32%. Among them, 60% of consumers shop through mobile devices, and the penetration rate of e-commerce has exceeded 68%. Global e-commerce suppliers are continuously attracted to enter the Latin American online market.

In addition, many Latin American countries are actively promoting the development of e-commerce. eMarketer predicts that in the next five The, the overall e-commerce in Latin America will maintain a high growth rate at a compound annual growth rate of 13%.

At present, in the Latin American consumer market, local brands are yet to be popular, and consumers have long been accustomed to purchase or follow the international brands. This phenomenon drives Latin American consumers choose fewer brands and narrower price ranges. It is precisely due to this fact that it brews enormous business opportunities for global brands with excellent quality, leading supply chains, competitive prices, and strong contract performance capabilities.

For example, the leading Chinese cross-border e-commerce merchants such as SHEIN, Anker, and PatPat have successively penetrated into the Latin American eCommerce market already. A large independent stationary vendor from the local market even said bluntly: "In 2020-2021, the total GMV of his independent stationary store will exceed 10 million US dollars, and the highest daily order volume will exceed 1,000 orders, indicating that the Latin American market potential is unimaginable. A great choice for cross-border e-commerce merchants to try."

Although the market "future" is bright, for the majority of cross-border merchants, due to the complexity of cross-border business links and the difficulties of Latin American payment, establishing a good cooperative relationship with local strategic payment processors has become a way to open up the local market and rapidly expand sales scale key. To this end, the shop artisan integrates industry resources and grandly launches a one-stop Latin American overseas solution, enabling cross-border merchants to go overseas easily!

 

Quickly set the store language and switch seamlessly to improve the localized browsing experience

Latin America is a very broad concept. The total population of Latin America is more than 600 million, mainly Spanish, and a few countries/regions speak other languages, such as Brazil speaking Portuguese, Haiti, and French, Guiana speaking French, Suriname speaking Dutch, and Jamaica speaking English. Such a multilingual environment will inevitably make the target market corresponding to the merchants in the process of going overseas will have multilingual requirements so as to better display the independent station to the target audience. In response to this situation, the "Store Multilingual Translation" plugin and the "One-click Theme Language Switching" function in the backend of the store crafter can flexibly set the language of the store page, allowing consumers to switch seamlessly and obtain a smoother browsing experience.

Shoplazza multilingual translation

Generally speaking, merchants will use English as the preferred setting language when setting store information, policy terms, product information, and other independent station copywriting, but when merchants want to expand the Latin American market, they can use the "Store Multilingual Translation" plugin to translate Real-time and automatic translation of the content of the independent website page that has been set up. In this way, when consumers in the target market browse, they will see the local language version of the page, and they will be more familiar and friendly with their browsing experience, and it will be easier to promote the conversion of products.

Function setting method: Go to "Store Craftsman Backstage" - "Apps" - "App Store" - "Store Design," and click to install the plugin.

After installation, it not only supports automatic switching of the corresponding language according to the browser language when the user visits the store, realizes automatic translation of web pages, and facilitates customers to browse; it also supports the configuration of multiple languages, allowing users to manually select and switch the desired browsing at the top or bottom of the store. Language.

 

One-click switch of theme language

For merchants who want to do real localization in Latin America, the "editing language" of the shop artisan can quickly switch all the text or buttons of the current theme to the local language, such as the text of the product detail page and the shopping cart, etc. Of course, merchants can also customize a single text or button to optimize the local user experience.

Function setting method: Enter "Store admin console" - "AppStore" - "Store Design" - "Multilingual settings" - "Edit Language" and click to install the plug-in.


In line with the mobile application demand scenario, the theme upgrade is advanced and adapted

By 2021, 60% of Latin American consumers will be shopping via mobile devices, and Google's 2021 Retailer and Brand Guide also states that 53% of consumers globally want to use mobile devices to shop from any brand or company with a standalone website or app Buy.

Therefore, on the mobile side, "speed" means customer satisfaction. If the response of the mobile terminal is too slow, consumers are more likely to flow out of the sales funnel.

In order to adapt to the needs of mobile application scenarios of consumers in Latin America, the shopkeeper has laid out an independent mobile station in advance so that all themes can be perfectly adapted to the mobile terminal. It solves the pain points such as poor adaptation effect of independent websites, inferior display effect as computer terminal, chaotic page logic of an independent website, the slow loading speed of the website, etc. Among them, many themes (Hero, Nova2022, etc.) are designed and built on the principle of mobile terminal first, and smarter, more intuitive, and faster, it not only solves the pain points such as poor adaptation effect of independent websites, poor display effect, chaotic page logic, slow website loading speed, etc. but also greatly improves the store conversion effect.

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Written By: Canada Content Team

Read articles written by Canada Content Team and learn the essentials about developing eCommerce businesses on Shoplazza.