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Jun 30, 2023 3:52:59 PM | Start a Business Crowdfunding Sites: Definition and The Best Crowdfunding Platforms

Crowdfunding sites are an important tool to connect fundraisers with backers and donners, making various projects possible.

Our blog cover, with the title "Crowdfunding sites" over a black and beige background, and the illustration of a hand coming out from a celphone screen, carrying a coin.

Crowdfunding sites have transformed fundraising in the digital age. These platforms connect fundraisers with a global community of backers, making raising funds for projects, causes, and ventures easy!

With user-friendly interfaces and powerful tools, crowdfunding platforms provide an inclusive and accessible way to secure financial support. That’s why we’ll explore the definition of crowdfunding sites, the distinction between general and equity crowdfunding platforms, and highlight some of the best platforms available in the market.

Through crowdfunding, individuals and businesses can turn their ideas into reality and secure the funding they need. Ready to dive in? 💡

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Crowdfunding site: definition

Crowdfunding sites have revolutionized how individuals, businesses, and organizations raise funds for their projects, ventures, or causes.

A crowdfunding site acts as a platform that connects fundraisers with potential backers or investors worldwide. It provides a space for individuals or businesses to showcase their ideas, solicit financial support, and engage with a community of donors interested in contributing to their success.

For example, rookie artists normally tend to crowdfund for their first albums or music videos since they’re new to the scene e still don’t have much-booked concerts to pay for the investment on their media. Today, even some companies are involved in business crowdfunding to find investors for their projects. Need some crowdfunding for your e-business? 😉

Why do I need a crowdfunding platform?

A crowdfunding platform is essential for anyone looking to raise money, whether for personal fundraising, business ideas, community initiatives, scientific research, or even early-stage startups.

Unlike traditional ways of fundraising, such as seeking venture capital firms or applying for a business loan, crowdfunding offers a more inclusive and accessible approach to securing funding.

This is an easy way to leverage the power of the internet and social media since crowdfunding platforms enable individuals and businesses to tap into a broader audience and attract supporters who resonate with their mission!

Their easy-to-use tools and a structured framework for launching a fundraising campaign and managing donations can enable users to create a more attractive value proposition for their fundraising, and the technology helps in tracking progress toward crowdfunding work. 😉

Crowdfunding platform x Equity crowdfunding platform

While crowdfunding platforms encompass a wide range of fundraising models, including donations and rewards, it's essential to understand the distinction between a crowdfunding platform and an equity crowdfunding platform.

Crowdfunding sites typically support various fundraising models, allowing business crowdfunding to raise money differently than a traditional business loan through donations, pre-selling products, offering rewards, or securing loans. These platforms suit personal fundraising, creative projects, nonprofit organizations, and small businesses.

On the other hand, an equity crowdfunding platform focuses specifically on raising money through the sale of securities. It allows early startups or even high-growth startups to offer equity or debt to early adopters, accredited investors, or the general public, providing an opportunity for individuals to invest in promising business ventures.

Equity crowdfunding offers a unique chance to become a shareholder and potentially benefit from the company's success, meaning now you’re not only a donor to a fundraising but investing your money in a company.

Crowdfunding Site Kickstarter homepage, with a beige background and green letters, displaying buttons and current fundraising campaigns.

For example, Kickstarter is a website where backers can help new companies to launch their products as an investment. There are a lot of famous examples on the internet, like Angel List. As soon as you back the project, depending on the website's policies, the companies-normally tech startups must update you about the development of the product and how they’re handling the returns on the investment.

The best crowdfunding platforms

When choosing the right crowdfunding platform, several factors come into play. The best crowdfunding platforms provide a user-friendly interface, robust fundraising tools, a supportive community, and transparent fee structures. 

Here are some of the top crowdfunding platforms available today for your fundraising campaigns:


As mentioned, Kickstarter is one of the most popular crowdfunding platforms known for its focus on creative projects. It caters to artists, musicians, filmmakers, designers, and innovators looking to fund their ideas through rewards-based crowdfunding.

Kickstarter still has an equity crowdfunding background, matching special projects with backers interested in investing in a crowdfunding campaign for high-growth startups and product development.

Another page of Kickstarter webpage, promoting the product called Nova, a luggage that can fit in various ocasions. The page is black and beige, displaying Nova's information and details to guide backers to help this fundraising campaign.

For example, Kickstarter is promoting Nova, a duffle bag created by Wool & Oak, where backers can help develop the product and gain their luggage in exchange. Looks like a fair trade, huh? 😎


Indiegogo is a versatile crowdfunding platform that supports various projects, including creative endeavors, entrepreneurial ventures, nonprofit initiatives, and early-stage startups. It offers both rewards-based and equity crowdfunding options.
Crowdfunding site IndieGogo page, promoting a lot of different campaigns, from a Manga Publisher to an vinyl project.

For Instance, IndieGogo can help you to support tech companies developing digital products, or even your favorite manga saga, making the platform an all-rounded product, reaching for different profiles of donors and backers.


Are you interested in helping great purposes? GoFundMe is a leading platform for personal fundraising and charitable causes. It allows individuals to raise money for medical expenses, education, disaster relief, community projects, and more.

Crowdfunding site GoFundMe homepage, with a white background and black letters, with the GoFundMe logo on the top, promoting featured topics like campaigns related to Pride Month and wars,

Through the website, you can help to fund for helping people that are victims of war, prejudice, or other risk situation. GoFundMe operates on a donation-based crowdfunding model. You’re donating money because your heart believes in a cause, not because you want any reward, like in an equity crowdfunding site.


You probably already saw Patreon while watching some YouTube videos or consuming content from different platforms, an we can explain why.

Crowdfunding site Patreon home page, in a white background with black letters, displaying side by side various platform's content creators.

Patreon is a unique crowdfunding platform for content creators, such as artists, writers, podcasters, and YouTubers. It enables creators to receive ongoing financial support from their fans in exchange for exclusive content and rewards.

It works like Instagram’s close friends section, but here you’re being paid by your followers to create unique content to satisfy them. This is a way to make them reward and monetize your work without only giving you money since you’re offering something in return.

How to start raising funds

Raising funds is more complex than it looks. Creating a successful campaign requires following essential steps, such as defining the best online fundraising platform. Crowdfunding sites can match you with accredited investors. However, to successfully fund your project, you must be cautious. 🚨

1. Define your project or cause

Start by clearly defining your project or cause. What is the purpose of your campaign? What problem does it solve, or what impact does it aim to make? Having a clear and compelling mission will help attract potential backers.

2. Set a realistic fundraising goal

Determine why you need to start raising funds and determine how much money you need to achieve your project's objectives. Set a realistic goal that covers your expenses without being overly ambitious.

Consider the costs of production, marketing budget, rewards (if applicable), and any payment processing fees with the fundraising efforts so you have a trail on how you’re spending the funds raised.

3. Choose the right crowdfunding platform

Research and select the crowdfunding platform that best aligns with your project's goals and target audience. Consider factors such as credit card processing fee or monthly fee, available fundraising models (donation-based, rewards-based, etc.), platform features, and success stories of similar campaigns.

4. Craft a compelling campaign story

Tell your story compellingly and authentically. Explain why your project matters, whom it benefits, and how contributions will make a difference. Use visuals, such as images and videos, to enhance your campaign page and engage potential backers emotionally.

5. Plan and implement a marketing strategy

Don't rely solely on crowdfunding websites to promote your campaign. Develop a comprehensive marketing strategy to reach a wider audience on your fundraising page. Utilize social media, email marketing, content marketing, influencer outreach and personal networks to spread the word about your campaign and encourage people to contribute! 🎈

6. Offer attractive and relevant rewards (if applicable)

If you're running a rewards-based campaign, carefully design rewards that are enticing and relevant to your project. Consider offering different tiers of rewards at various contribution levels to appeal to a broader range of potential backers. Ensure that the costs associated with delivering tips are factored into your budget.

7. Engage with potential backers

Interact with your audience regularly throughout the campaign. Respond promptly to questions, comments, and messages from potential backers. Provide updates on your progress, share behind-the-scenes content, and express gratitude for contributions. Building a sense of community and connection will inspire trust and encourage more people to support your campaign.

8. Monitor and adjust your campaign

Regularly monitor your campaign's performance and make necessary adjustments. Analyze the most effective marketing strategies and focus your efforts on those channels. Keep track of your campaign's progress relative to your fundraising goal and consider implementing new tactics if needed.

9. Fulfill your promises

It's time to fulfill your promises once your campaign ends and you have successfully raised funds. Deliver rewards to backers promptly and communicate transparently about the progress of your project. Building trust and maintaining open communication will help foster long-term relationships with your supporters so that you can rely on them in future projects!

10. Express gratitude and share outcomes

After completing your project, thank all your backers for their support. Share updates, photos, or videos showcasing the outcomes and impact of their contributions. This demonstrates accountability and helps maintain a positive connection with your community, especially if you’re developing a campaign for social and humanitarian purposes.

Everything you do positively will help your community to be more engaged with you, so leverage this! 

Crowdfunding sites: conclusion

Our crowdfunding sites article conclusion, in a beige and white squared background and a computer on the middle displaying a dollar sign on the screen.


After all this reading, you can see that crowdfunding sites have democratized raising money, providing individuals, businesses and organizations with a powerful tool to secure funding for their projects or business ventures!

Leveraging the internet as a tool, these sites have made it easier for anyone to share their ideas and gain financial support from a global community of backers.

When choosing a fundraising platform, remember that it’s crucial to consider the nature of your project, the type of fundraising model that aligns with your goals and the platform's track record and reputation. By doing that, after evaluating platform fees and payment processing fees, you’ll secure that your money raised is going somewhere safe.


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Crowdfunding sites: FAQ


1. How do crowdfunding sites work?

Crowdfunding sites provide a platform for individuals or businesses to showcase their projects and raise money from a community of backers. Fundraisers create a crowdfunding campaign, set a fundraising goal, and promote their initiative to attract supporters who contribute with all their money.

2. Do crowdfunding sites charge fees?

Yes, most crowdfunding sites charge platform fees, a percentage since they support the technology for raising money. Payment processing fees may also apply, covering the cost of handling financial transactions.

3. Can anyone start a fundraising campaign on a crowdfunding platform?

Yes, most crowdfunding platforms welcome different types of fund projects for individuals, nonprofits, small businesses, and entrepreneurs to start raising money for their projects. However, certain media may have specific guidelines or restrictions based on the type of project or need fundraisers to follow a particular way to raise money.

4. Are crowdfunding sites only for startups?

No, crowdfunding sites cater to a wide range of projects and causes, not only to raise startup capital. While tech startups often utilize crowdfunding to raise money, individuals can also seek financial support for personal endeavors, community projects, creative pursuits, scientific research and other business crowdfunding types.

5. How can I choose the best crowdfunding platform for my project?

To choose the best fundraising platform, consider the platform's focus, available fundraising models, transaction fees, community support, and tools. Researching for a successful campaign and reading user reviews can also provide insights into the platform's effectiveness and ways to raise capital. You can’t choose the first crowdfunding platform that comes to your mind.

João Gabriel Freitas

About the author: João Gabriel Freitas

João Gabriel Freitas is a Content Marketing Specialist at Shoplazza. He's addicted to discovering new restaurants and loves to walk around the city. When he's at home, he's probably listening to music or trying to learn a new language.