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Jan 25, 2023 8:10:22 AM | Success Stories How Creality’s Online Store Made 12 Million Dollars in 8 Months

Find out how Creality managed to make US$12 million in 8 months, with the help of their brand new online store with Shoplazza.

Cover image for blog post. On the left, it says, How did Creality’s online store achieve $12M in just 8 months? On the right, there is a picture of a Creality 3D printer in use.

Creality, a 3D printer manufacturer founded by four 3D printing lovers in 2014, never expected to grow this fast. In September 2016, the 3D printer Creality CR-10 went viral on YouTube, with more than 10 million user-generated videos of this product shared in just a few months.

creality on youtube

Since then, Creality has sold more than 4.5 million 3D printers, expanding their footprint across 192 countries and regions.

As if that weren’t impressive enough, Creality went on to achieve even more outstanding results: in the 8 months since their website was launched, their online store has achieved over 3 million global visitors, and their total transaction value has surpassed US$12 million.

Keep on reading to learn about Creality’s story and get some inspiring insights into their experience with ecommerce.

Creality: born to be global

Founded in Shenzhen, China, Creality is a manufacturer of both consumer and industrial-grade 3D printers. Since the launch of the first self-developed 3D printer in 2015, Creality has successively introduced five product lines, including Creality, Ender, Sermoon, HALOT and an accessory ecosystem to cover users’ needs.

Many 3D printing fans choose Creality 3D printers to achieve their ideas and make their thoughts come true. American Physics professor Sterling Backus spent 16 months building a Lamborghini sports car with his son using Creality’s CR-10 S and CR-10 S5. Upon hearing about Professor Backus’ endeavor, Lamborghini presented him with a real sports car.

Picture shows a black Lamborghini created with a Creality 3D printer.

In Africa, Kyle Reeser, a Ph.D. in Biomedical Engineering and a user of Creality, partnered with a local disability center to 3D print prosthetic limbs for the underserved community.

Image shows three pictures in a montage. On the top right corner, there are several 3D-printed feet, side by side. Below, there is a prosthetic leg, made with a Creality 3D printer as well.

Currently, Creality 3D printers are exported to 192 countries, with more than 4.5 million units sold in total, and 90% of the orders come from overseas. Creality has also gained more than 1.6 million users worldwide, making it one of the top global consumer 3D printer brands.

Building an online store with Shoplazza

As a technology product manufacturer, Creality initially chose the B2B2C route to go global, with resellers and online shopping platforms as their key sales channels. However, Creality came to realize that, in order to build a global brand, they needed to bring traffic to a website of their own.

Creality carried out in-depth research to choose the right platform for their ecommerce and, at the end of 2021, they partnered with Shoplazza to start building their online store. But why did they pick Shoplazza as their platform?

According to the Head of Marketing at Creality, “Shoplazza provides professional and cost-effective services and solutions. In addition to technical services and resource support, Shoplazza provides suggestions and directions on issues promptly, and is always willing to grow together with us.”

Creality’s idea was to combine their official website with an online store, a place where they could present their brand, communicate with users, sell products and provide after-sales services. Through Shoplazza, they were able to launch that environment on April 9, 2022, all while upgrading their content and visual style to build a premium and technology-driven brand identity.

Screenshot of Creality's website. The background image is a Creality 3D printer in action, printing what appears to be a blue flower. The headline says, New: Ender-3 S1 Plus 3D Printer: larger build volume, more creative possibilities.

Shoplazza also provides them with strategic insights into channels like social media, paid ad campaigns and store operations, helping Creality expand its reach across the globe. 

Creality’s goals and results

Building relationships with 3D printing enthusiasts

Listening to what 3D printing users have to say is conducive to product innovation and improvement. Thanks to Shoplazza, Creality now has a user community where people can share their innovative 3D printing work.

This community allows Creality to gather potential customers and foster user-generated content (UGC) to help promote the brand and their technology.

Screenshot shows Creality Cloud's community, where user can scroll through other users' creations, and it was all made possible thanks to Shoplazza.. The screenshot shows the Featured page, with posts by a user called bigovereasy. This user has posted pictures of a 3D-printed goose, a frog and a few gnomes.

Establishing relationships with users directly through online shopping platforms can be challenging. However, long-term relationship management is the ultimate way for brands to retain customer loyalty and increase their repurchase rate. Driving new users through existing users not only cultivates customer retention but also enhances brand credibility.

A better shopping experience

When it comes to technology products, people tend to take longer to make the decision to purchase. With that in mind, Creality opted to include a button in their official website to redirect users to the online store. The idea is to make sure customers enjoy a much more optimized shopping experience and feel more inclined to make the purchase in a shorter period of time.

Screenshot shows Creality's online store home page with Shoplazza. The headline for the banner says, Back to School Essential Combo, Work Hard, Dream Big. There is a picture of four different 3D printers, side by side.

In addition to products, the online store is the central hub for Creality’s promotions as well as pre-sale and after-sales services—all in the name of a better shopping experience. Through this online storefront, Creality can also sediment user data to increase their conversion rates.

Website and social media, all together

In addition to including a link to their website on their social media accounts, Creality has created an ecosystem to promote user sharing, influencer reviews and other types of content, with the goal to drive more traffic to the website. Through Shoplazza, Creality was able to seamlessly integrate their online store to their social media channels.

Screenshot shows Creality's Twitter account.

Over US$12 million in transactions

It didn’t take long for Creality to see the benefits of joining Shoplazza. Here’s what Creality managed to accomplish within eight months:

  • 3,000,000+ global visitors to their online store
  • 7,000+ orders placed
  • Over US$12 million in total transaction value

Creality credits their quick results and success to the possibility of creating a branded website with Shoplazza.

“Branded websites, as an expansion of sales and brand promotion channels, can reach more end-consumers directly and respond to market demand better. In addition, the company can give full play to the big data, keep pace with the global supply and demand changes, collect user feedback for product development, and provide more professional solutions to resellers in a more timely manner,” said an executive from Creality.

Creality: an inspiration to go global

Surrounded by uncertainties such as the global economic slowdown and the pandemic, many international brands have prioritized building their own website. To them, having an online store is a way to improve risk resistance and consolidate brand competitiveness.

While Creality pioneered the overseas market through their resellers and Amazon, they have now created in their website another distribution channel where they can improve brand exposure and increase loyalty of the resellers.

Establishing and maintaining a brand identity is fundamental if you want your brand to stand out and go global.

Shoplazza provides a shopping cart SaaS platform for brands of all shapes and sizes to start, market and manage their online stores. Shoplazza is the all-in-one SaaS platform used by over 360,000 merchants worldwide, serving customers from over 150 countries. 

If you feel inspired by Creality’s story and want to start your global online business, Shoplazza offers a 7-day free trial for you to make sure the platform is right for you.

We from Shoplazza are proud to be a part of Creality’s success story, and we hope to become part of yours as well.

Caroline Bae

About the author: Caroline Bae

Caroline is a Digital Marketing Specialist at Shoplazza. She is an imaginative thinker, and always keen to learn and adopt the newest trends in digital marketing. Caroline derived her passion for marketing from the will to spread messages in a variety of forms.