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May 10, 2022 11:21:00 AM | Sell Your Products 8 Tips of Choosing a eCommerce Website Builder

Learn more about what to look for in an eCommerce platform and how to start building your business with Shoplazza.

Analysts expect global eCommerce revenue to reach $4.2 trillion by 2025. Are you satisfied with your revenue growth?

Your eCommerce website design is a major factor in the success of your online store. You have many choices for your eCommerce platform, though. How do you choose the best eCommerce website builder for your business?

Learn more about what to look for in an eCommerce platform and how to start building your business with Shoplazza.

Ease of Use

Your eCommerce website builder should match your needs and technical skills. If you don't have a large number of products, a large-scale CMS will add unnecessary complexity without adding value. In the same way, a simple website builder may not be enough if you need a complex website.

The easiest platforms to use often have more limited features. eCommerce platforms with more functionality can still be relatively user-friendly. Open-source content management systems give you incredible flexibility, but you'll need programming knowledge to use them.

Visual eCommerce Website Builder

You should be able to create your online store with clicks, not code. Look for an eCommerce website builder with enough template or theme options. Templates should be mobile-friendly with good structure and design.

You want customization options, too. Customization lets you make an online store that reflects your brand image.

Inventory Management and Order Management Systems

Robust inventory management and order management systems are critical for the success of your online store. You need the tools to create a streamlined and compelling shopping experience.

Product Management

Product management tools should let you easily stock, tag, and categorize an unlimited number of items. Important functions include:

  • Bulk product upload
  • Categorization
  • Advanced features like product comparison and recently viewed
  • Shipping options
  • Dynamic filters like color, size, and price range

A more dynamic store gives you more opportunities to maximize revenue.

Order Management
Order management capabilities should let you keep the process interactive, accurate, and transparent for your customers. Key features include order tracking and email notifications.
A shipping service API lets you track order processing. Seamless interaction between the order management and inventory management systems is very important. You also want integrations with your ERP and CRM systems.

Multiple Payment Gateways

Giving your customers multiple payment options makes them more likely to complete their purchases. Not all eCommerce platforms work well with every payment gateway. You want a platform with the options your main customer base uses.

If you have international customers, look for a platform with the right currency options.

Platform Security

Security breaches damage your brand reputation. They can also put you in violation of consumer privacy laws.
Any eCommerce website builder will have some protections included. Some will offer higher security options like fraud protection.
Check the security credentials of the eCommerce platforms you're considering. For example, you want a platform that's Payment Card Industry (PCI) compliant.

Integrations and Extensions

Integrations and extensions let you add more features and optimize your online store. Integrations with social media like Facebook and Instagram let you sell your products there.

You can integrate your online store with Amazon.
Integrations with your other business systems streamline processes and improve efficiency. Some examples are accounting, email marketing, and customer loyalty programs.
Extensions like plug ins and apps let you add features to further customize your online store. Each eCommerce platform offers a different number and selection of extensions. Check to see if the website builder you're considering has the options you need.


Site performance is another critical part of the success of your online store. Your site needs to load quickly even with customization and features. You need reliable uptime from your provider.
The best eCommerce website design doesn't help if your site won't load for your customers.

Customer Support

Most eCommerce platforms have a knowledge base with tutorials. Many platforms also have a forum where you can ask questions of other users.
Good customer support over live chat, email, and/or phone is important, though. A good customer support agent can save you time and money if you run into a more complex problem.

Why Choose Shoplazza Ecommerce Platform?

When you're looking for an eCommerce platform and website builder, Shoplazza has what your global store needs. Shoplazza lets you easily migrate your online store from another platform or create a new site.

You get reliable, fast performance through technology including:
Advanced content distribution technology
Edge computing
Static caching closer to users

The platform is easy to use but still gives you many features.

Creating Your Store
Building an eCommerce website with Shoplazza starts by registering for an account. You can then create your online store from your Shoplazza dashboard.

You have 26 free themes to choose from. You can customize the templates and then add product collections. You can import your products from other eCommerce companies as well.
You can create different shipping templates depending on the country and region. You can also add integrations with shippers.

Shoplazza lets your customers use all major payment platforms. You can also use country-specific payment options. Your site can detect the location of your customers and convert prices into local currency.

Managing Your Store

Shoplazza gives you CMS and ERP functionality. For example, you can track and manage your mailing list. You can manage your email campaigns based on user behavior. You can automate areas like accounting, order management, manufacturing, and shipping.

Shoplazza has integrations with social media, marketing, and Google Analytics.

Shoplazza is fully compliant with level 1 PCI DSS, which is the highest standard for online payments. Shoplazza also conducts risk management assessments for stores on the platform. Security measures cover the entire shopping experience.

Customer Service
You get a free consultation with a Shoplazza expert when you first open your store. Afterward, Shoplazza provides a knowledge base with a blog and online help center. You can also ask questions on the user community forum. Personalized support is available by chatbot or email.

Getting Started with Shoplazza

Shoplazza is an easy-to-use eCommerce platform with the customization and functionality you need. Our eCommerce website builder helps you create and manage the optimal online store for your business.  Shoplazza is the premier choice for cross-border sales and overseas B2C stores. Sign up today for a free 7-day trial and see what we can do for your business.

Written By: shoplazza.com

Learn the essentials for starting, running, and growing an online business and updates about Shoplazza.